Work
Four bodies of work. Each still changing.
The medium changes, but the standard does not: understand what people need, make something useful, and improve it through use.
01
Horticulture + conservation + commerce
02Fuzzy Petioles
Growing and hybridizing tropical plants, sharing what I learn, and running the commerce and fulfillment around several thousand plants that continue doing whatever they want.
CRM + analytics for live commerce
03AfterShow
A CRM, analytics, messaging, and audience-capture platform built around the problems I encountered running a live-commerce business.
Restaurants + hospitality
04Operations
More than twenty years of P&L ownership, service design, stabilization, client trust, labor, compliance, and live execution.
International Aroid Society + Tropical Plant Expo
Governance + institutions
Board leadership, governance drafting, policy, risk, and the practical work of organizing a major annual plant event.