View from a wooden platform over rainforest and river valleys in Ecuador

Across disciplines

Growing things, creating things, and keeping them going.

From horticulture and hospitality to software and nonprofit work, I create businesses, tools, spaces, and experiences people want to use, return to, and learn from.

Explore the work ↗
Field note 01Ecuador · 2019Western edge of the Amazon
22years leading teams where the work happens live
4active bodies of work, none standing still
1greenhouse that grew into a business
0interest in complexity for its own sake

Selected work

Current work.

Two businesses I own and keep shaping, both grounded in work I know firsthand.

A dense greenhouse filled with mature tropical plants
Horticulture + conservation + commerce

Fuzzy Petioles

Growing and hybridizing tropical plants, sharing what I learn, and running the commerce and fulfillment around several thousand plants that continue doing whatever they want.

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The AfterShow overview screen showing live-commerce performance and audience information
CRM + analytics for live commerce

AfterShow

A CRM, analytics, messaging, and audience-capture platform built around the problems I encountered running a live-commerce business.

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Justin with his dog Lolly

Field note 02

The work is not the whole story.

The plants, travel, photography, dogs, family, and occasional very large leaf all shape what I notice, what I care about, and the things I choose to make.

“Anthurium regale but not really. I am not entirely sure what this is, to be honest. Grows huge, flower smells like grape soda.”
About the person ↗

Window is making her rounds.